New marketing demystified for Indian SMEs

SMBs Are Online Schizos: Sophisticated Consumers, Yet Neophyte Marketers | Broadband Evolved

I recommend reading this blog post for some great data for the state of marketing awareness among the SMB community in USA. If we had similar data for India, the “online” percentage of SMB marketers will be much much smaller.
Given the state of the economy and the need to squeeze every bit of productivity from your marketing systems, I am sure, SMB marketers in India will accelerate the move to the internet in search of leads, getting authentic customer feedback and building a brand.

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