I visited the IITF after many years: eight to be precise and I thought of listing my thoughts and impressions of IITF2011, especially what has changed in the interim.
Who is this trade-fair IITF 2011 for?
We walked through hall after hall, moved from one stall to another and my overwhelming impressions were:
1. The IITF 2011 is no longer aimed at the business visitor- not overtly like it used to be when I used to participate.
In those times we used to look forward in dread to the general public days- where you would be shouting at the top of your voice to make yourself hard- and yet not make any sense. Your “target audience” would be muscled out by aunties and uncles, with babies in arms in many cases. Read more…