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Visiting the IITF2011- first impressions

I visited the IITF after many years: eight to be precise and I thought of listing my thoughts and impressions of IITF2011, especially what has changed in the interim.

Who is this trade-fair IITF 2011 for?

We walked through hall after hall, moved from one stall to another and my overwhelming impressions were:

1. The IITF 2011 is no longer aimed at the business visitor- not overtly like it used to be when I used to participate.

In those times we used to look forward in dread to the general public days- where you would be shouting at the top of your voice to make yourself hard- and yet not make any sense. Your “target audience” would be muscled out by aunties and uncles, with babies in arms in many cases. Read more…

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