New marketing demystified for Indian SMEs

The art of listening

The Art of Listening

Jon Collier writes a thought provoking blog which I read when I can. This was a gem and I thought worth pointing out and commenting on.
Times are tough, says Jon and his advice is to be proactive and reach out to customers and solicit feedback and really listen well. Talk to customers every free moment you have and have a dialog about your products, services and what you can do to make him happy. 
Hundreds or, even thousands of conversations. Each with twists and turns and learning opportunities. Things to communicate on both sides, feedbacks to log and actions to initiate, communicate and close the loop on.
The internet makes it possible to have hundreds of meaningful conversations; with the same objective but with different auidiences.

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