How to Change the World: The Art of Generating Buzz
Buzz marketing is the new-age PR, the ultimate in (virtual) zero-cost marketing. There are some leading practitioners of buzz marketing in the world. Guy Kawasaki, Seth Godin.. and Mahesh Murthy, Suhel Seth in India.
So, when I saw Guy’s post on generating buzz, I clicked on the link and waited. As did the rest of the world, I bet since the page is taking forever in coming up.
I am still waiting. That’s how successful Guy is in generating buzz!